50 years on, McDonald's isn't messing with its Big Mac

31 July, 2018, 03:14 | Author: Sheri Evans
  • How to Get a Free Big Mac at McDonald’s

And that seems to be the case with the McDonald's Big Mac. No matter where they live in the world, Big Mac fans recognize the two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun as the iconic burger with a flavor combination that's just as craveable and delicious as the day it was introduced.

The hope is that the 50,000 coins up for grabs in Canada, and another 6,150,000 in 49 more countries around the globe, will begin to circulate quickly and be seen as one of the QSR's biggest global PR activations to date, adds Grachnik.

The Big Mac is turning 50, and McDonald's plans to celebrate in a major way.

Customers will receive a MacCoin with the purchase of a Big Mac on Thursday, August 2.

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The coins will come in five designs, each of which commemorates one of the sandwich's five decades.

The early '00s MacCoin highlights the decade's emerging technology.

The MacCoin has no cash value and is only redeemable for one free Big Mac during 2018, similar to a coupon.

More than 14,000 McDonalds restaurants will be taking part in the scheme to bring customers back to the fast-food chain.

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The Big Mac, since it arrived fifty years ago, has become ubiquitous as a mainstay of speedy, beefy goodness.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.

"When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy", fourth-generation McDonald's owner-operator Nick Delligatti said in a release.

Jim Delligatti died past year. So they're launching a Big Mac-backed currency, the MacCoin.

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"The company has benefited from the ingenuity of its small business men", wrote Ray Kroc, who transformed the McDonald's into a global franchise, in his book, "Grinding It Out".


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