Instagram Announces IGTV App for Watching Long-Form, Vertical Video

24 June, 2018, 10:26 | Author: Shannon Newton
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"Teens may be watching less TV, but they are watching more creators online", he said.

And lest we forget the biggest Instagram controversy of 2018 - when the Instagram GIF feature was introduced, and then taken away, and then brought back. You will be able to do the standard social media things like commenting and liking videos, and you'll be able to quickly share them with your Instagram contacts as well. When you follow a creator on IGTV, you'll also follow their account on Instagram.

"We have now a community of one billion users", Systrom told the event in San Francisco.

In a blog post - which starts off by announcing the one billion user milestone - Instagram announced IGTV, a new mobile-oriented video service which will allow users to record videos up to one hour long.

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"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

There are a few notable differences between the three though.

"We have a very engaged community who tune into our Stories", Leung says, referring to the vertical video format already available on the main Instagram app. The launch of IGTV not only paves the way for longer content, but it could also allow Instagram and its content partners make more money through advertising. Content creators can upload videos to IGTV from the app, or from the web.

We've made it simple, too.

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IGTV is also created to automatically play content as soon as users open the app.

To really launch the new IGTV, Instagram has had some of their more influential users including Australian actor Chris Hemsworth, and other "stars" like Kim Kardashian start adding longer form videos to their channels. If you're not into that video, swipe to check out other creators' channels. When you follow a creator on Instagram, their channel will show up for you to watch. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.

Instagram today unveiled its newest effort, what it calls IGTV.

Instagram said the new service would be live from Wednesday and would roll out to all users on iOS and Android over the coming weeks. Instagram itself now has more than a billion users. Lastly, it offers a Continue Watching section that picks up where you left off watching. Select folks will get to upload hour-long videos at first, before the feature is rolled out to everyone. Here, the channels refer to the creators themselves. Once you update your Instagram app, look for the IGTV logo on the top-right side of your feed, next to the DM button.

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