AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

21 June, 2018, 02:11 | Author: Eleanor Thompson
  • AMC Theatres earlier dismissed the Movie Pass plan and announced it was seeking to end its current deal with the company

A-List, launching June 26, is sufficiently different from MoviePass and may prove to be steep competition.

According to Variety, AMC Theaters have unveiled their plan to rival the popular MoviePass service, which includes up to three movies per week for $19.95 per month. For those looking to see all those summer blockbusters without breaking the bank, the movie theater chain has announced it is adding a new tier to its AMC Stubs rewards program.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen. AMC's premium offerings including IMAX, Dolby Cinema, RealD, 3D, Prime and BigD will also be included in the subscription. Will you make the switch from MoviePass to Stubs A-List?

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MoviePass has made headlines in the previous year for disrupting the movie theater experience at a time of uneven attendance at movie theaters.

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in.

MoviePass CEO Mitch Lowe on the success of the company's $10 plan and the company's acquisition by Helios and Matheson. It comes with a handful of other perks, including some free food upgrades, express service at the box office and concession stand and no online ticketing fees.

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MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share. "AMC Stubs A-List is AMC's next evolution of delivering wonderful benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds". MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.

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