Oprah Winfrey to produce shows for Apple

16 June, 2018, 15:43 | Author: Eleanor Thompson
  • Apple strikes deal with Oprah Winfrey as it pushes into original programming

The company said the agreement with Winfrey is a multi-year content partnership in which the two will "create original programs that embrace her incomparable ability to connect with audiences around the world".

Television personality Oprah Winfrey has agreed to produce shows for Apple as the iPhone maker prepares to make a push into original content.

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The Hollywood Reporter has confirmed that the new pact with Apple will include content from film, television, applications, books, and other mediums that Apple's platform can distribute. Apple didn't provide any specific details as to what sort of projects Winfrey would be involved in, but there will be more than one it seems. The former hit talk show host formed her own cable network, OWN: The Oprah Winfrey Network, in 2011 in partnership with Discovery Communications. Ehrin will also serve as the showrunner on Apple's upcoming morning show drama series starring and executive produced by Reese Witherspoon and Jennifer Aniston. In addition, she's still under contract with OWN until 2025, which means that (in some shape or form), Oprah will be influencing Americans for many years to come. Also as part of that, she can produce and appear in projects for Apple. Harpo Films produced several Academy Award-winning movies including "Selma", which featured Winfrey in a starring role.

This latest content partnership comes on the heels of writers and producers like Shonda Rhimes and Ryan Murphy landing deals at Netflix.

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She is a significant get for Apple, as the host of one of the most-watched daytime shows in America, and her signing.

Companies like Amazon and Netflix have been aggressively pursuing top talent and locking them down with lucrative deals.

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