After teasing a name change, IHOP says "b" is for burgers

13 June, 2018, 14:34 | Author: Sheri Evans
  • IHOP reveals what IHOB will stand for

A couple of days ago, people were freaking out online because IHOP released a clip that they're changing their name to "IHOB", or "IHOb" because they just flipped the P. Clever.

The name change quickly trended on Twitter, with plenty of upset pancake lovers.

IHOP first teased a name adjustment last week before finally revealing it Monday.

Screengrabbed by Business Insider
Screengrabbed by Business Insider

But still, it feels wrong to go into an IHOP and order a burger.

Another asked why the restaurant couldn't become the International House of Brunch and start serving mimosas.

The tweet includes a video of the "p" flipping into a "b" followed by snippets of burgers cooking on a grill.

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The source added: "I don't know exactly when the move is supposed to happen, but it is being talked about as a permanent move". Judging from the pictures Trump posted on Twitter , she was dressed in an Escada column gown in black, white and gold lame.

Despite competing against worldwide politics and net neutrality, the hashtag IHOB remained trending on Twitter for much of Monday, June 11, thanks to a marketing campaign in which the global House of Pancakes promised to flip the "p" in its well-known IHOP acronym to a "b", at least temporarily.

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.

But, as it turns out, the chain is looking past morning meals with an eye toward enhancing its lunch and dinner business. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. "For 60 years, IHOP has been the leader in all things breakfast, and this is a chance for us to show we're so much more as we look to expand our offerings while remaining committed to taste, quality, and guest experience".

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"The vast majority of people were having fun with the name change and were trying to solve the riddle". That's like going into a Pizza Hut and ordering a burger.

"I'm okay with the name change as long as you don't forget your roots", said another.

With over 30,000 replies to their announcement on Twitter, guesses spanned from "bacon" to "bananas", but the consensus seemed to be "breakfast".

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Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday.

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