Apple increases privacy controls in growing spat with Facebook

07 June, 2018, 02:01 | Author: Shannon Newton
  • Apple CEO Tim Cook poses for selfies with the company's WWDC scholarship recipients

Apple senior vice president of Software Engineering Craig Federighi speaks at the Apple Worldwide Developer conference.

Apple chief executive Tim Cook has publicly criticised Facebook and Google before, saying the business models of trading in personal privacy was bad for society. However, reports say early beta testers have been able to register faces for more than one user. "Well, it turns out these can be used to track you, whether you click on them or not", he said.

"We've all seen these - these like buttons, and share buttons and these comment fields".

When Apple releases the new iOS 12 update, you'll be able to use the group FaceTime feature with up 32 simultaneous participants.

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Instead of just allowing the social network to access data on internet users, a pop-up will appear in Safari asking, "Do you want to allow Facebook.com to use cookies and available data while browsing?"

After years of working to make the smartphone indispensable ― some might even say addictiveApple said Monday that it will soon provide an app created to help people step away from the iPhone.

They have music. But it really isn't important to Apple to collect a lot of data on you so they can target average advertising to you. Lax policies around sharing data with third parties led to the leak of Facebook user information to consultancy Cambridge Analytica, which worked on Donald Trump's 2016 presidential campaign. Cook said he'd been testing them out and was alarmed at what he found.

Additionally, Apple is making fingerprinting - the ability for trackers to identify specific devices - much harder.

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The feature, "Screen Time", is account-based and works across all of a child's iOS devices.

WatchOS will also be tweaked to include Walkie-Talkie - a push-to-talk Watch app, that will let two users chat together via 4G or Wi-Fi.

Apple and Facebook have of course clashed previously.

Apple Inc. introduced features to help iPhone users put down their phones - at least temporarily - after criticism over claims people were addicted to the company's flagship device and following similar moves to combat smartphone addiction by competitors.

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"We're empowering people with the facts that will allow them to decide for themselves how they want to cut back", said Cook. And iOS 12 will also recommend curtailing notifications from apps you don't often use.

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