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Discovery Inc in $2B deal for global PGA golf rights

06 June, 2018, 12:50 | Author: John Swanson
  • Courtesy of Getty Images
Japanese golfer Hideki Matsuyama

Discovery has inked a long-term worldwide deal for PGA golf rights and will launch a PGA Tour-branded OTT service.

The partnership between the pair will kick off next year and carry through to 2030, encompassing the distribution of about 2,000 hours of content a year, including the six Tours operating under the PGA Tour umbrella and almost 150 tournaments annually, including The Players Championship, the FedExCup Playoffs, and the Presidents Cup.

Per terms of the deal, which begins next year and extends through 2030, Discovery will develop a Netflix-esque direct-to-consumer streaming platform for golf fans.

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The deal, which gives Discovery online and TV rights, will give it access to more than 140 golf tournaments a year including around 40 high-profile PGA Tour events. Back in 2015, it bought the European rights to the Olympics.

The PGA Tour announced the plans on Monday, which will see Discovery - the American broadcaster that also controls Eurosport - take command of all media operations outside the US.

In a Monday afternoon press conference, PGA Tour commissioner Jay Monahan took pains to emphasize the global appeal of golf, which depending on who you ask was either invented in Scotland, the Netherlands or China.

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He added that the branded over-the-top streaming service will be up and running as of January 1 of next year. The PGA deal will be overseen by Eurosport executive Alex Kaplan, who joined Discovery past year from the National Basketball Association, where he was Senior Vice President, Global Media Distribution.

"We think that is a market with enormous growth potential", Monahan said. "Following our successful first Olympic Games in PyeongChang, Discovery will contribute its strong global distribution and promotional infrastructure, in-market relationships, global sports expertise with direct-to-consumer platforms and brands to create a valuable new long-term Home of Golf offering in every market outside the U.S.".

You can buy the pass here, and make sure to cancel if you don't want to keep paying for new monthly passes once it expires.

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