Amazon recruits Best Buy to sell Fire TV Edition smart TVs

19 April, 2018, 02:06 | Author: Shannon Newton
  • Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

There are more than 10 models to choose from at launch, available at Best Buy's online and Amazon stores.

"What's new in this partnership is the depths of the physical integration between the software and the hardware", notes Best Buy CEO Hubert Joly. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". In this case, Amazon and Best Buy will be partnering with Toshiba and Insignia. The TVs can be paired with Amazon's smart speakers, meaning you wouldn't need to pick up a remote at all. Amazon will continue to sell its Fire TV sticks, which add streaming service options to televisions, through other sales channels as well as Best Buy. "In this iteration, Best Buy gets new devices that will drive foot traffic into its stores, and Amazon gets a brick-and-mortar showroom for more of its proprietary products".

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That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. Searching for content on streaming apps such as Netflix, Prime Video, Hulu, YouTube, and others alleviates the task of entering in phrases character by character with an on screen keyboard.

The companies, which are two of the biggest electronics retailers in the USA, on Wednesday revealed a new multiyear partnership to sell the next generation of TVs running Amazon's Fire TV operating system to customers in the USA and Canada. American customers will be able to purchase the TVs in the summer. It's unclear if Best Buy will pay a standard commission as an Amazon merchant, or whether a different deal was negotiated. Sears started selling Alexa-powered Kenmore home appliances on Amazon last summer, and later brought its DieHard-branded products to the e-Commerce site.

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Both Amazon and Best Buy expect they will benefit from the deal. But if what I've experienced with Fire TV devices over the past several years remains true, I recommend you steer clear of the whole lineup.

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