GoPro Unveils a $200 HERO, A Budget Action Cam for the Masses

30 March, 2018, 00:37 | Author: Shannon Newton
  • New GoPro Hero could save buyers money but not the company

The new GoPro Hero has the familiar GoPro form factor from the newer Hero 5 or Hero 6, as well as a touchscreen on the back for settings and reviewing shots. GoPro today announced the release of yet another camera in its Hero range - one that's designed for the everyman.

The GoPro Hero is a lot cheaper than the other products in the firm's lineup, with the company hoping to tempt in anyone who's been a little intimidated by - or simply unable to afford - the company's higher-end creations.

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It also looks like the software on the new GoPro Hero has also been simplified to make it easier to operate. The GoPro Hero features a 10MP camera lens that can shoot HD video at 1440p and 1080p at 60 frames per second. The GoPro HERO camera is compatible with all the existing GoPro mounting accessories.

It also features video stabilisation, a 2-inch touchscreen, voice control functionality and 10-megapixel photo capture, and it's waterproof to depths of 10m. "Along with GoPro we want to give them the ideal camera to capture their adventures", added Adarsh Menon, Vice President and Head-Electronics and Private Labels, Flipkart. The camera also supports QuikStories which is a feature that sends footage to the GoPro app, which will then be automatically transformed into a montage with music and other visual effects.

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Video stabilization provides smoother capture of bumpy experiences.

GoPro has been going through some turbulent times recently.

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The other major difference can be found under the hood as well. During the same quarter in the prior year, the business earned $0.29 earnings per share. research analysts expect that GoPro will post -0.62 earnings per share for the current year. Hopefully, this new, relatively affordable offering will help the company recover from previous losses and pull ahead of its competitors.

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