BlackBerry Ghost to Come Sans Bezel; Runs Android OS

02 March, 2018, 06:09 | Author: Shannon Newton
  • BlackBerry GHOST Leaks! And It Looks Pretty Awesome

However, the firm isn't just considering actual sales as a success, but also "channel presence", meaning having the phone available in most direct sales channels.

The Ghost would be a high-end Android phone, meaning it would be battling with the likes of the iPhone on one end and Android flagships on the other. As of now, the exact launch timeline of the upcoming BlackBerry Ghost has not been specified, however we can expect the premium smartphone launch in the next few months. The Canadian company isn't making smartphones itself these days, it has licensed its brand name to other companies who now make BlackBerry devices, much like Nokia has licensed its brand name to HMD Global.

However, as the company is an exclusive partner to Indian Blackberry smartphones, the devices may be sold only in India.

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The leaker shared a render of a bezel-less phone called the BlackBerry Ghost. This isn't impossible for the company, to which Shah notes is still held back by consumers lacking the knowledge that BlackBerry Mobile and TCL have made the move to Android instead of its own operating system.

One of these is likely the so-called BlackBerry Ghost, a full-screen handset destined for India that was outed by Evan Blass on Twitter earlier this week (below). To recall, Optiemus Infracom had handled the marketing, sales, distribution and support for the BlackBerry KeyONE, the premium phone that was launched in India only a year ago.

Mahieu is hoping to get the 3 to 5% of the market for premium smartphones.

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"It doesn't have to be a niche business", Mahieu said, referring to BlackBerry Mobile's products.

BlackBerry Mobile, however, knows that it will not be able to challenge the current leaders of the industry such as Apple and Samsung. That's superior only to the Essential Phone's total shipments for the year, and that company didn't even exist for most of 2017.

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