Buyer Beware when ordering Valentine's Day flowers online

15 February, 2018, 02:01 | Author: Kim Reid
  • The first flowers inserted into the foam establish the height width and shape of the arrangement. Michael Vosburg  Forum News Service

With Valentine's Day just hours away, Baraboo florists were busily preparing Monday.

Hotel spend has also remained stable over the past three years; taking a 62 percent share of spend and a 48 percent share of transactions in 2017.

That may be because lovers are spending most of their money trying to connect with each other rather than on the gifts that typically signify the day.

Flowers With Love only has two full-time employees and a part-time employee, but several seasonal employees are hired each Valentine's Day just to keep up with the high volume of orders.

Something to watch out for is the flower delivery business' "substitution policy".

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According to various studies, Australians are expected to splash some serious cash for Valentine's Day this year. This year, he bought a red sequin jacket for the occasion. "In addition, the increase in e-commerce transactions around Valentine's Day points in the direction of a growing online shopping culture in the country, supported by the fast adoption of mobile payment solutions such as Masterpass, Apple Pay and Samsung Pay", said Girish Nanda, General Manager, UAE & Oman, Mastercard.

"That said, when the older generation do entertain on the big day, they do so in style".

Hirst said Baraboo Floral hires four additional staff for the days leading up to Valentine's, and doesn't stop there.

"We also have candles and soaps, that's flawless to send with flowers", she said.

Monday represented the calm before the storm, which will roll in Tuesday.

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But the site's analysis also discovered a rising anti-Valentine's Day sentiment, with 64 per cent of Australians planning to boycott the day altogether. "That's when the phones will be ringing off the hook", Hirst said.

Since red and pink roses make up close to 90 percent of the flowers purchased on Valentine's Day, whether you're giving or receiving, there's a pretty good likelihood that roses will end up being part of the game plan if you intend on celebrating the most romantic day of the year.

Love is in the air.

KCTV5 News put flower delivery services to the test to find out where you might get the best band for your buck.

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