PadMan challenge: Aamir Khan poses with sanitary napkin, shares image on Twitter

03 February, 2018, 11:27 | Author: Eleanor Thompson
  • Being an actress is expensive, says Radhika Apte

Yesterday, while promoting her film PadMan, producer Twinkle Khanna, and Arunachalam Muruganantham (the genius on whose life the film is based on) enlisted the combined power of Bollywood and social media to help normalise the biological inevitability that is menstruation.

Padman is a film that talks about women's period, menstrual hygiene, awareness and availability of sanitary napkins to all girls and women and more.

"Thank you Twinkle Khanna".

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He tagged and challenged Shah Rukh Khan, Amitabh Bachchan and Salman Khan. While Deepika and Virat are yet to respond, Alia has already taken up the challenge and she nailed it while "hanging around" at her gym. The chain started off from the Padman himself Arunachalam Muruganantham, the maker of low-priced sanitary napkins for rural women.

With the picture, Akshay Kumar tweeted: "Yes, that's a Pad in my hand & there's nothing to be ashamed about". She posted this on her Twitter handle challenging Aamir Khan, Shabana Azmi and Harsh Goenka. Let's wait to see which all celebrities accept this "natural" challenge!

Looks like Padman is making an impact before its release on February 9.

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And, within minutes of posting on the social media, people came pouring in with mixed reactions on the rather aggressive and huge challenge, especially for men.

.

It's a lot like the stupendously successful ALS ice bucket challenge of 2014, minus the shivers and chills.

Akshay Kumar's "PadMan" revolves around a man who produces cost-effective sanitary napkins for the naïve women living in the remote areas and educating them about its importance.

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