Apple Wants More Ebook Market, Hire's Amazon's Audible VP

26 January, 2018, 02:52 | Author: Shannon Newton
  • Apple Books App

There's also a new digital book store within the app that's said to be similarly created to Apple's current App Store, which received a drastic redesign in iOS 11.

Apple is working on a major revamp of its iBooks reading app on iOS devices, Bloomberg reported Thursday. Apple Chief Executive Officer Tim Cook previous year set a goal of doubling revenues from mobile services by 2020. They say that this new Books app will feature a "simpler interface", and boasts a digital store that looks similar to the recently revamped iOS App Store. Bloomberg's report describes it having a "simpler interface" that emphasizes books the user is now reading.

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The new app is already being tested internally, according to the report.

"This will be the biggest upgrade to Apple's e-book service in several years", Gurman pointed out, noting how, prior to the DOJ lawsuit and subsequent fine, e-books were actually a key part of the company's services business.

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The iBooks redesign is being spearheaded by Kashif Zafar, former senior vice president with Amazon's audiobook unit Audible, to lead the effort. The new Books app is expected to release in "coming months".

Gurman pointed out that the "Apple Books Store" rebranding appears to be a strategy by which Apple hopes to regain its footing in the the e-books market - a category dominated by e-commerce giant, Amazon - in the wake of its previous fallout with the U.S. Department of Justice.

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The renewed effort in iBooks seems to be an attempt to regain market share in e-book services. Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.

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