Facebook To Ask Users To Rank Trustworthiness Of News Sources

21 January, 2018, 00:31 | Author: Shannon Newton
  • Facebook To Ask Users To Rank Trustworthiness Of News Sources

However it seems that Facebook is changing up their methods again. It also said it would put an emphasis on local news sources. This approach, which will be tested first in the U.S., follows last week's announcement that the company was changing its algorithm to prioritize friends and family over content from publishers and brands. He also promised that Facebook will show lesser unpaid posts from publishers and brands and more content from family and friends.

Recently, Mark Zuckerberg announced that news will make up only 4 per cent of content in people's News Feed, as compared to 5 per cent before.

After revealing this news, Facebook said it would remain vigilant and try to keep ahead of people trying to misuse the platform. Those scores won't be made public, but outlets with consistently high scores may be distributed more in the site's News Feed.

Facebook says it will start prioritizing news sources deemed trustworthy in the USA and then internationally.

Facebook To Ask Users To Rank Trustworthiness Of News Sources
Facebook To Ask Users To Rank Trustworthiness Of News Sources

"I just wish Facebook would work like it used to".

Here's how this will work.

"As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news source and, if so, whether they trust that source", the Facebook CEO said.

"We eliminate from the sample those who aren't familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it", Zuckerberg said.

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Zuckerberg says that some news organizations "are only broadly trusted by their readers or watchers, and others are broadly trusted across society even by those who don't follow them directly".

The effort could have a large effect on news publishers, many of which are already anxious that Facebook has cut their access to Facebook users. Facebook stated, "We'll be working on these efforts for the rest of the year".

The company, which has more than 2 billion monthly users, said it will use surveys to determine rankings on how trustworthy news outlets are.

The change comes as the online giant seeks to address charges that it has failed - along with Google and Twitter - to prevent the spread of bogus news, most strikingly ahead of the 2016 USA presidential election.

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Last week, Zuckerberg said the company would change the way it filters posts and videos on News Feed to prioritise what friends and family share. I frequently can not see things I have posted.

The impact will vary from Page to Page, driven by factors, including the type of content they produce and how people interact with it.

Between the two announcements, it has been a very bad few days for much of the publishing and marketing industries.

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