Amazon just raised the price of Prime

20 January, 2018, 08:15 | Author: Sheri Evans
  • Amazon Prime price increase

The monthly price for Amazon Prime is climbing from $10.99 to $12.99, which represents almost a 20 percent uplift.

What do you think of the Amazon Prime price increase for monthly subscribers?

With the new pricing scheme, the monthly option comes out to $155.88 a year, up from $131.88. On a yearly premise, month to month enrollments will now cost buyers $156 a year. Annual membership remains $99 - or $49 for students - if paid in one installment.

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Amazon also pointed out that the number of items eligible for two-day shipping recently jumped from 20 million to 100 million, and it called attention to original viewing content on Prime Video such as "the Golden Globe-winning The Marvelous Mrs. Maisel" and The Grand Tour. But the annual membership cost is staying the same, at $99.

Amazon Prime members in the U.S. will see the cost of their monthly bill rise. Existing Prime and Prime Student members will pay the new price for renewals happening after February 18.

Customers in the United States will see the monthly price of Amazon Prime rise from $10.99 to $12.99.

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In a statement the company said Prime continues to be a tremendous value for customers and that the company will "keep introducing new ways to make members' lives even better". There are an estimated 90 million households using the service, an increase of 30 percent year-over-year. Is Amazon trying to push more people into becoming annual members?

Amazon has also had success with its Prime Now service.

Amazon has never disclosed how many Prime subscribers it has.

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Amazon is notifying affected Prime subscribers about this change via email. However, both Amazon and Netflix have room for further price hikes, which should be expected by consumers, with CBS' Showtime over-the-top (OTT) service costing $11 per month and Time Warner's HBO Now at $15 per month.

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