Confirmed: Less face time for brands and media on Facebook Newsfeed

12 January, 2018, 06:14 | Author: Shannon Newton
  • Confirmed: Less face time for brands and media on Facebook Newsfeed

The concerns came after the platform pushed content published by Pages, including media organizations, into a separate feed called "Explore" in an experiment in several countries. Not only do they allow lower quality advertising, they also allow shady characters to not only house their operations on Facebook but they allow them to buy ads, which are then placed in the newsfeed. "For brands, this will mean more doing than saying". This will be done through updates to its ranking system so users have more opportunities to interact with "people they care about". "Pages making posts that people generally don't react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect", the blog post added. The company wants to encourage users to have more conversations with people they know, rather than passively consuming articles or videos.

Facebook plans to alert those living in the six cities about the new feature.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", he stated.

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President Mark Zuckerberg composed on Facebook today, "I'm changing the objective I give our item groups from concentrating on helping you find applicable substance to helping you have more important social cooperations".

Last week, Zuckerberg posted on Facebook about his goals for 2018, including "making sure that time spent on Facebook is time well spent" and adding that "this will be a serious year of self-improvement and I'm looking forward to learning from working to fix our issues together".

Zuckerberg also noted that overall time spent on Facebook will likely decrease as a result of this change. "And if we do the right thing, I believe that will be good for our community and our business over the long term too".

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Those will apparently still show up for your friends and family, and that helps. The idea is to deliver local news to you on daily basis.

The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users.

Facebook constantly tweaks its computer algorithms to maintain interest in its news feed, the company's main attention-getter.

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