Chrome will start blocking 'intrusive' ads starting February 15

20 December, 2017, 01:31 | Author: Shannon Newton

The tech giant is now going to abide standards set by the Coalition for Better Ads, of which Google is a member. A handful of publishers rely on annoying and disruptive ads which is why people tend to use ad blockers. The hope is that if browser ads become less obnoxious, users might not go nuclear and install a third-party ad blocker.

In June, we announced Chrome's plans to support the Better Ads Standards in early 2018. The blocker will even purge Google's own ads through in new version of Chrome. One can probably guess numerous types of ads that won't meet the guidelines: full-page interstitial ads, ads that play sound unexpectedly, and pop-ups, among others. The company has revealed that the ad blocker will start doing its thing from February 15th next year.

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We know that it may seem unjustified to the publishers or website owners, but Google claims that it has been working with publishers to ensure they are in agreement with the new feature.

So again, on February 15, if your website is failing with ad standards, it won't show ads any longer in Chrome on both desktop and mobile.

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On first reading, it appears that Google will start waging war on publishers around the internet who do not fall in line with the standard, but this may not, in fact, be the case.

Google provides a best practices guide for ad formats that comply with the Coalition for Better Ads group's guidelines.

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As first reported by VentureBeat, Google revealed that native ad-blocking will go live on Chrome starting february 15 in a blog post for developers. If you receive a failing score or want to check your score, you can do so in Google's Webmaster Tools and the Ad Experience Report. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

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