Instagram is testing a standalone messaging app called "Direct"

08 December, 2017, 02:02 | Author: Shannon Newton
  • Instagram Direct

If Direct's installed on an iOS or Android device alongside Instagram, the latter's familiar messaging inbox disappears; It's superseded by Direct, which launches with a swipe right from anywhere in Instagram. If you're a heavy Instagram user, you've probably noticed lots of small changes, new features, and A/B tests that mimic Snapchat's most popular features, such as a revamped direct messaging feature, face filters for stories, cartoony messaging stickers, and more.

Instagram has begun testing a messaging app called Direct for its users, a move that could remove messages from the photo sharing app altogether.

Per Instagram product Manager Hemal Shah, "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that".

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Instagram is spinning out its Direct messaging feature into its own separate app, The Verge first reported. Overall, when this app gets released, you should feel right at home with it if you've ever used Instagram Stories. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram.

It's as if having three Instagram apps on your phone wasn't already enough. Opening the app, you will see camera similar to Snapchat. In 2014, Facebook forced users to download Messenger in order to privately message Facebook friends on mobile - an effort thatwas widely criticized.

Direct works how you might expect, in that you can swipe to the right to access your profile (and settings), and then swipe to the left from the camera to open your inbox of messages.

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In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger.

Direct would be separate from Instagram's main application and is similar to how Messenger was divided from the Facebook app. The only real downside is you'll have to install two apps to get the same functionality that's now present in one app.

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