Redesigned Snapchat App Separating the Social from the Media

30 November, 2017, 14:08 | Author: Shannon Newton
  • New Snapchat

While Snapchat does have valuable news from well-established media companies, including coverage of global conflicts, refugees, live coverage from natural disasters and more, it also features clickbait headlines under the Discover tab that are the very opposite of hard-hitting journalism. And it puts to the right of the camera all premium publishers, pro social media stars you follow and aggregated stories from search and Snap Map in the Discover section, curated by humans and sorted by your past viewing behavior. "While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some odd side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves".

The redesign will be available to users starting in the next few weeks.

As part of the redesign, Snap will begin focusing on making the experience more rewarding for creators by offering them improved distribution and monetisation opportunities. Snap is facing intense competition for users from Facebook-owned Instagram, which previous year launched a Stories feature that echoed the popular Snapchat offering with the same name.

How the old Snapchat worked.   Snap
How the old Snapchat worked. Snap

One of the main changes is the removal of the Stories page, as now "all private messages and user stories will now exist together on a "Friends" screen when you swipe right off the camera".

Snap already confirmed that it would be redesigning the Snapchat app so to make it easier to use, addressing a longstanding complaint for the social ephemeral messaging app.

The Snapchat app has always been a horrendous lag-fest on Android.

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"It's going to aid in the discovery of new content for people", said Nick Bell, Snap's VP of content, speaking at Business Insider's Ignition media conference.

So how does Snap know who's a friend, and who's a brand?

Snap executives hope the reorganization will lead to more conversations between close groups of friends. Snapchat says that this will become more personalized the more a person uses it. Snapchat has reintroduced autoplaying Stories after it killed the feature a year ago.

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There's no more button for watching all the stories in your feed; instead, after you watch one, you'll see an interstitial screen previewing the next story from one of your friends. Snap used to automatically play the next Story in your list after your last, but Snap moved to a more cumbersome Story playlist in 2010 where you had to manually pick what you wanted to watch.

Right now there's no way to avoid seeing Snapchat's branded content unless you just don't look at Stories at all, due to them being in roughly the same place. A story will be indicated with a blue circle around the friend's name, and the words "Tap to view" will appear below their bubble.

Spiegel has said Snap would build more tools to allow users to share content beyond their friends, the type of public broadcasting common on Instagram and Twitter.

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